B|Sides Edmonton
Panelist
Kim Krushell
Co-founder
Treefort Technologies Incorporated
Kim is passionate about identity fraud prevention and cybersecurity. Kim is Co-founder and EVP Information Security and HR at Treefort Technologies.
Treefort Technologies is the Canadian leader in identity verification, helping organizations authenticate their customers identity that exceeds regulatory standards and prevents identity fraud. As the fastest growing identity verification (IDV) company in Canada with over 1500+ clients consisting of law firms, notaries, mortgage brokers, private lenders, title insurance
companies, Treefort Technologies is making a real difference in fraud prevention and fostering digital trust. Besides innovation, Kim is passionate about giving back, she served as an elected Edmonton City Councillor for 3 terms and has been an active community member serving on numerous charitable and civic boards. Kim is currently serving on the Board of the Edmonton Heritage Festival Association, which is UNESCO designated and the largest heritage festival in the world celebrating multi-culturalism. Kim has a background in information systems with an MLIS from the University of Alberta.
Beyond Recognition: A Cautionary Tale of AI and Identity Fraud
In todays digital age, the rise of generative AI has enabled bad actors to create synthetic IDs and that are impossible to detect, both online and in person. Furthermore, identity fraud is being taken to the next level with deepfake video and audio capabilities. This talk delves into the sophisticated methods fraudsters employ to generate synthetic fake IDs as well as deepfake videos, circumventing traditional identity verification technologies. Our session will explore cutting edge advancements in identity verification technology and offer a glimpse into the future of how new technology can combat deepfake videos by showcasing a new secure video meeting system designed with identity verification technology integrated into the platform that can detect digital injection deepfakes. Join us for an insightful journey into the evolving landscape of identity security and the innovative solutions being developed to safeguard against these emerging threats.
Monday, September 23, 2024 at 7:30:00 p.m. UTC
1:30pm-2:15pm
Conference Hall (PIC 120/122)